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Drones are changing the conduct of war. Deployed at presidential discretion, they can be used in regular war zones or to kill people in such countries as Yemen and Somalia, where the United States is not officially at war. Advocates say that drones are more precise than conventional bombers, allowing warfare with minimal civilian deaths while keeping American pilots out of harm's way. Critics say that drones are cowardly and that they often kill innocent civilians while terrorizing entire villages on the ground. In this book, Hugh Gusterson explores the significance of drone warfare from multiple perspectives, drawing on accounts by drone operators, victims of drone attacks, anti-drone activists, human rights activists, international lawyers, journalists, military thinkers, and academic experts.

Gusterson examines the way drone warfare has created commuter warriors and redefined the space of the battlefield. He looks at the paradoxical mix of closeness and distance involved in remote killing: is it easier than killing someone on the physical battlefield if you have to watch onscreen? He suggests a new way of understanding the debate over civilian casualties of drone attacks. He maps "ethical slippage" over time in the Obama administration's targeting practices. And he contrasts Obama administration officials' legal justification of drone attacks with arguments by international lawyers and NGOs.

• Sales Rank: #326861 in Books
• Published on: 2016-05-13
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .63" w x 5.38" l, .0 pounds
• Binding: Hardcover
• 216 pages

Review

Gusterson makes it clear why we don't speak clearly about drones. Only by muddying the waters can we bear to acknowledge what we have invented: a new and oddly intimate way station in the mechanization of death.

(Sherry Turkle, Abby Rockefeller Mauzé Professor of the Social Studies of Science and Technology, MIT; author of Reclaiming Conversation: The Power of Talk in a Digital Age)

Hugh Gusterson's Drone is the most intelligent analysis of drone warfare currently available -- and the most probing critique of how the United States is using drones in places like Pakistan and Yemen.

(Michael Walzer, author of Just and Unjust Wars)

With his discerning anthropologist's eye, Hugh Gusterson has simultaneously produced both a wide-ranging and a focused study of the role of drones in current U.S. military policy. No relevant piece of evidence has escaped his attention, but he uses his sources economically to extract the most telling details. He concludes with a choice of dystopian (his word) and utopian (mine) drone futures that would convince me to bet -- however reluctantly -- on the former. Compellingly written throughout, Gusterson's book marks a major contribution to a crucial debate.

(Matthew Evangelista, coeditor of The American Way of Bombing: Changing Ethical and Legal Norms, from Flying Fortresses to Drones)

[I]nsightful.

(Publishers Weekly)

About the Author
Hugh Gusterson is Professor of Anthropology and International Affairs at George Washington University. He is the author of Nuclear Rites and People of the Bomb: Portraits of America's Nuclear Complex.

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0 of 0 people found the following review helpful.
My only criticism of this book is its subtitle, ...
By Fibonacci
My only criticism of this book is the subtitle, "Remote Control Warfare": it fails to convey its essence. An anthropologist, Gusterson not only sets out in chilling detail what warfare has become, he challenges the fiction that it is anonymous and precise. As Sherry Turkle notes (on the back cover), "Only by muddying the waters can we bear to acknowledge what we have invented: a new and oddly intimate way station in the mechanization of death." Gusterson explores the subjective underside every aspect of this mechanization, from commuter warriors to unexamined assumptions in design and deployment, and why it matters. This book is indispensable reading for everyone concerned about drone warfare.

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Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years. Not only can Sales Promotion help marketers achieve specific objectives, it can do so more rapidly than virtually any other area of Marcomms. Sales Promotion is a survey text that provides a sound academic underpinning of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and underpinned with wide references to the academic literature. It covers all areas of sales promotion, from the promotions everyone sees on a daily basis in retail outlets to the more specialized but equally influential business of B2B or trade sales promotions. In addition the text covers event management, sponsorship and cause-related marketing. Uniquely it also covers international aspects of sales promotion. Sales Promotion is suitable for undergraduate students of Marketing, in particular Marketing Communications and Advertising courses, postgraduate students on marketing-led Masters, and professional qualifications from the Institute of Sales Promotion, CIM and CAM.

• Sales Rank: #1970938 in Books
• Brand: Brand: International Thomson Business Press
• Published on: 2006-04-01
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 7.50" w x .75" l, .0 pounds
• Binding: Paperback
• 321 pages

Features

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Review
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Came in good shape
By Shannon
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The author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains.
 
A mix of popular psychology and trivia, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane.
 
Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:

• Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)
• The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).
• Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
• The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
• Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)

McRaney also reveals the true price of happiness, and how to avoid falling for our own lies. 

• Sales Rank: #36194 in Books
• Brand: Mcraney, David
• Published on: 2014-08-05
• Released on: 2014-08-05
• Original language: English
• Number of items: 1
• Dimensions: 7.50" h x .84" w x 5.01" l, .48 pounds
• Binding: Paperback
• 320 pages

Review
Praise for YOU ARE NOT SO SMART by David McRaney

"Every chapter is a welcome reminder that you are not so smart — yet you’re never made to feel dumb.  You Are Not So Smart is a dose of psychology research served in tasty anecdotes that will make you better understand both yourself and the rest of us. You’ll find new perspectives on your relationships with people you know, people you don’t, and even brands. It turns out we’re much more irrational than most of us think, so give yourself every advantage you can and read this book."
— Alexis Ohanian, Co-Founder of Reddit.com

“You Are Not So Smart is positively one of the smartest books to come by this year — no illusion there.”
— Maria Popova of Brain Pickings

“Simply wonderful.  An engaging and useful guide to how our brilliant brains can go badly wrong.”
— Richard Wiseman, bestselling author of 59 Seconds and Quirkology

“McRaney’s sweeping overview is like taking a Psych 101 class with a witty professor and zero homework.”
— Psychology Today

“You Are Not So Smart [is] the go-to blog for understanding why we all do silly things.”
— Lifehacker.com

“You’d think from the title that it might be curmudgeonly; in fact, You Are Not So Smart is quite big-hearted.”
— Jason Kottke, Kottke.org

“Want to get smarter quickly? Read this book”
— David Eagleman — neuroscientist and author of Incognito: The Secret Lives of the

“A much-needed field guide to the limits of our so-called consciousness. McRaney presents a witty case for just how witless we all are.”
— William Poundstone — bestselling author of Are you Smart Enough to Work at Googl

“Fascinating… After reading this book, you’ll never trust your brain again.”
— Alex Boese — bestselling author of Elephants on Acid and Electric Sheep

“Deflating to a certain audience that wants to believe in exceptions, You Are Not So Smart is a tonic to the noxious sweetness of overachievement, an acknowledgment of ordinariness that glories in the quirks of being human without forcing them into a triumphant pyramid. That which cannot be overcome is a part as vital to the human experience as that impulse to try even harder to overcome nature. And if that fails, the flip side to a population crediting itself with falsely inflated powers of observation is that no one might notice if you, too, are not so smart.”
— The Onion A.V. Club

“In an Idiocracy dominated by cable TV bobbleheads, government propagandists, and corporate spinmeisters, many of us know that mass ignorance is a huge problem. Now, thanks to David McRaney’s mind-blowing book, we can finally see the scientific roots of that problem. Anybody still self-aware enough to wonder why society now worships willful stupidity should read this book.”
— David Sirota, syndicated columnist, radio host and author of “Back to Our Future

“[The] fusion of wry prose and enlightening minilessons is what makes this book so special- page after page, readers will be laughing, learning, and looking at themselves in new ways. McRaney is a fine stylist, easily balancing anecdote, analysis, and witty asides… this book is seriously informative.”
—Publisher’s Weekly, Starred Review

“A lively look at our myriad self-delusions and how we can beat or exploit them.”
—Parade — Praise for You are Now Less Dumb

About the Author
David McRaney is a journalist and self-described psychology nerd. He has written for several publications, including The Atlantic and Psychology Today. He lives in Hattiesburg, Mississippi.

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79 of 84 people found the following review helpful.
Seriously interesting psychology - yet very entertaining
By D. Graves
As one who has always been fascinated by psychology, yet not formally educated in it (beyond a few college courses) and not inclined to read dry textbooks on the subject, this book is a treat. It blends the latest research in individual and social psychology with funny anecdotes and insights into why we behave the way we do. Don't be put off by the title if it seems a bit frivolous: this is a serious, thought-provoking book (though quite humorous and entertaining, as well).

This is more or less a continuation of the author's previous book, "You Are Not So Smart", but you need not feel compelled to read the former: you don't really need to know the themes and ideas of the first book to read this one. In essence, the book shows us how knowledge and understanding of our self-delusions can be used to help us become, well, 'less dumb'. Using recent discoveries and research into behavior to help us see that we are not the objective observers of our lives we believe ourselves to be, but, rather, delusional lemmings stuck on autopilot, the author gives us 17 examples of how we fool ourselves in life.

Each example is brilliantly written and fascinating, incorporating science, funny anecdotes and trivia. But don't get the idea that this is just a whimsical 'pop psychology' book; this is a serious study of our irrational unconscious selves, yet presented in a highly entertaining way (much like how Richard Feynman could make quantum physics accessible and understandable to the average person, as Carl Sagan did with cosmology - complicated science explained in an engaging manner).

The author's central theme is that scientific method has saved - and continues to save - mankind from it's delusional dumbness. While you may deny that had you lived a few centuries ago you would have believed geese grew on trees, don't be so sure. In the example of 'Popular Belief', we learn that even today, myths and popular delusions abound: people in Korea - including highly-educated people - "know" that electric fans cause death, invisibly: If you leave a fan on when you leave the house, all of your pets will be dead when you return. But, not to worry, science will eventually save the Koreans from this delusion:

"When you believe in something, you rarely seek out evidence to the contrary to see how it matches up with your assumptions. That's the source of urban legends, folklore, superstitions, and all the rest. Skepticism is not your strong suit. In the background, while you crochet and golf and browse cat videos, people using science are fighting against your stupidity."

Thank God.

You will definitely be enlightened as to the nature of your own existence and the society you inhabit; it's that good of a book. Highly recommended.

34 of 37 people found the following review helpful.
Entertaining, BUT
By Mary W. Matthews
The good: I enjoyed reading this book. McRaney has a light, breezy style.

The bad: the book was so poorly edited that until the acknowledgements, I speculated that it hadn't been edited at all. For example, neither McRaney nor his editors has mastered the elicit/illicit and elusive/illusive distinctions, among other minor errors of syntax. McRaney's explanation of the Scotsman's Fallacy was unfocused, and his explanation of circular reasoning (petitio principii) was confusing.

The main reason I dinged two stars off this book, however, was McRaney's mini-biography of Freud, which was so poorly written that I initially thought it was a joke and kept hunting for the punch line. Now I keep wondering: what ELSE about this book should I find untrustworthy?

33 of 37 people found the following review helpful.
Don't buy it if you read "You're not so smart"
By Diogo Freire
As much as I love McRaney, I was a bit disappointed to see that this is a re-edited version of "You're not so smart". As brilliant and informative as it is, I would rather not have spent the money as I already had the first book.

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Dr. Carter's practical, authoritative, and superbly illustrated guide to breast biopsy interpretation is now in its Fourth Edition. Completely updated throughout, the book retains its focus on the clinical significance of common pathologic changes and the crucial pathologic distinctions that must be made when interpreting unusual or borderline lesions.This edition includes new information on classifications of breast disease, premalignant histopathologic changes, and risk factors for recurrence of disease after conservative radiation therapy. New chapters cover nipple lesions and axillary lymph nodes.A bound-in CD-ROM contains 500 full-color images and an Internet link to PubMed.

• Sales Rank: #6256627 in Books
• Published on: 2002-10-15
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 6.25" w x .76" l,
• Binding: Hardcover
• 400 pages

Review
American Journal of Surgical Pathology, Volume 27, Issue 7 -- "A comprehensive but concise review of breast pathology. Morphologic emphasis is provided by the inclusion of a CD-ROM, which contains more than 600 color images, many of which are annotated within the text. Readers unaccustomed to viewing "e-figures" will no doubt appreciate its user-friendly format. This edition contains updated information and references on a broad spectrum of recent developments, including sentinel lymph node biopsy, biomarkers, and a number of newly described lesions. The tone of the chapters reflect the author's considerable experience with the evolution of advancements in breast pathology."-American Journal of Surgical Pathology

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The Psychology of Learning and Motivation publishes empirical and theoretical contributions in cognitive and experimental psychology, ranging from classical and instrumental conditioning to complex learning and problem solving. Each chapter provides a thoughtful integration of a body of work.

• Sales Rank: #12653271 in Books
• Published on: 2003-06-20
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .75" w x 5.98" l, 1.25 pounds
• Binding: Hardcover
• 316 pages

Review
Praise for the Series
"A remarkable number of landmark papers... An important collection of theory and data."
--CONTEMPORARY PSYCHOLOGY

About the Author
Brian H. Ross is a Professor of Psychology and of the Beckman Institute for Advanced Science and Technology at the University of Illinois at Urbana-Champaign. His research areas have included problem solving, complex learning, categorization, reasoning, memory, and mathematical modeling. He has been funded by the National Science Foundation, the Air Force Office of Scientific Research, and the Institute of Education Sciences. Ross has been Editor-in-Chief of the journal Memory & Cognition, Chair of the Governing Board of the Psychonomic Society, and co-author of a textbook, Cognitive Psychology. He has held temporary leadership positions on the University of Illinois campus as Department Head of Psychology, Associate Dean of the Sciences, and Dean of Liberal Arts and Sciences. Ross has degrees from Brown University (B.S., Honors in Psychology), Rutgers University (M.S. in Mathematical Statistics), Yale University (M.S. in Psychology), and Stanford University (PhD.). Ross has been Editor of The Psychology of Learning and Motivation since 2000.

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• Binding: Hardcover

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Access physical assessment techniques in a flash—anytime, anywhere!
 
This concise and trusted reference provides authoritative guidance on how to perform the patient interview, physical examination, and other core assessments as well as how to apply clinical reasoning and use shared decision-making in a quick-reference format—all based on a firm understanding of clinical evidence.
 
Bates’ Pocket Guide to Physical Examination and History Taking includes illustrated, step-by-step techniques that outline the correct performance of the physical examination in an easy-to-follow two-column format featuring examination techniques on the left and abnormalities (clearly indicated in red) with differential diagnoses on the right. This highly regarded pocket guide also covers special stages in the life cycle—infancy through adolescence, pregnancy, and aging. 
 
New to the eighth edition: 

• Text boxes help readers quickly find important summaries of clinical conditions and other relevant information.
• Many new and updated photographs and illustrations support the text, and figures are now numbered for easy identification and reference.
• Rewritten chapter on evaluating clinical evidence clarifies key concepts to ensure student understanding.
• Revised and expanded chapter on the skin, hair, and nails includes new dermatology photographs and provides the framework for assessing common lesions and abnormalities.
• Updated behavior and mental status chapter now references DSM-5.
• Significantly revised information on obesity and nutrition counseling; cardiovascular risk factor screening and new clinical guidelines; new screening guidelines for breast cancer, colon cancer, Papanicolau smears, and stroke risk factors; current information on STIs; new geriatric assessment tools; and much more provide essential clinical updates.
• New life-cycle content includes an increased emphasis on cardiovascular health promotion and child development; updated pregnancy topics such as weight gain, substance abuse, and intimate partner violence; and new information on the older adult, including frailty, immunizations, cancer screening, cognitive decline and dementia screening, and a new algorithm for falls prevention.

• Sales Rank: #47821 in Books
• Published on: 2016-10-13
• Original language: English
• Dimensions: 7.10" h x .60" w x 4.20" l, 1.11 pounds
• Binding: Paperback
• 452 pages

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